Course description



This course gives an introduction to statistics. Main themes are descriptive statistics, probability and hypothesis testing. Formulas and formal procedures play an important role, but the emphasis is on developing statistical literacy and critical thinking.

Course content

  • Graphical and descriptive statistics
  • Random samples and populations
  • Discrete and continuous random variables
  • Probability
  • Statistical models
  • Estimation
  • Confidence intervals
  • Hypothesis testing
  • Correlation and regression
  • Chi square tests

Learning outcome knowledge

  • To understand the relevance of statistical analysis in economics and marketing
  • Knowledge of basic concepts and overview of statistics
  • Understanding the difference between a population and a sample
  • Understanding what a random variable and a statistical model is
  • Understanding that statistical methods are based on assumptions that must be checked
  • Understanding what estimation and hypothesis testing is about
  • To be able to reflect on the role of randomness
  • To be acquainted with the statistical and mathematical notations used in statistics

Exam organisation

  • Written exam: 100%