Course description

Bachelor Thesis in International Marketing

Course content

The bachelor project is expected to deal with matters concerning access to the host country’s markets, based on the study content. The project is subject to the approval of the advisor of the host country.

Learning outcome knowledge

The bachelor’s project aims at developing in-depth knowledge by applying the theories on problems of gaining or extending market access for Norwegian businesses in the host country. It is also a goal to teach students how to work independently on self-selected problems in a foreign culture using a foreign language. The bachelor work is intended to give the students training in planning research projects, and executing them in a group within a limited time period, and reporting their findings in a non-Norwegian language. The process shall comply with scientific methods of discovery and reporting.

Exam organisation

  • Bachelor Thesis: 100%