In combination with the course BST 3202 Sales Management and Personal Sales, 15 credits, this Bachelor Thesis will constitute a specialization of 30 credits in the subject area. For students on the Bachelor Programme in Marketing and the Bachelor Programme in Retail Management with this combination it will be stated on the diploma that it is a specialization.
The Bachelor Thesis is a major independent piece of work where the students are to demonstrate that they are able to deal with a problem related to topics in sales management and personal sales and take overall responsibility for finding a good solution to it.
The students are themselves responsible for identifying a theme or problem area that is suitable for the Bachelor Thesis.
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.