Bachelor Thesis - Brand Strategy
This bachelor thesis will, in combination with the course BST 3115 Brand strategy, 15 credits represent a specialization in the field of 30 credits. Students at the Bachelor's degree in Marketing Management or Retail Management that has this combination will be writing on specialization in their final diploma.
Specialization in Brand strategy aims to give students the skills to work with tasks within organizations, advertising - and media agencies.
The thesis is a major independent study where students will show that they can relate to a theme and take overall responsibility to analyze this in a good way. The thesis is an obligatory part of the program. Thesis is written individually or in groups of up to three students, where the group is recommended.
Thesis topic should be chosen, and must have a strong branding. A detailed description of requirements and framework for the task are given at the start of work.
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.