Excerpt from course description

Bachelor Thesis - Digital Marketing


This bachelor thesis will, in combination with the course BST 3210 Digital Marketing (15 credits) represent a specialization in the field of 30 credits. Students at the Bachelor's degree in Marketing Management and Retail Management that has this combination will be writing on specialization in their final diploma.

The thesis is a major independent study where students will show that they can relate to a theme and take overall responsibility to analyze this in a good way. The thesis is an obligatory part of the program. Thesis is written individually or in groups of up to three students, where the group is recommended.

Course content

The topic of the thesis is chosen by the students, and must be connected to digital marketing. More specified requirements could be announced in the beginning of the course period.


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.