Business Development and Digitalisation

Introduction

The course shall give the students in-depth, management-oriented knowledge and understanding of how enterprises may apply modern information and communication technology to strengthen their competitive position. Our perspective is that the right focus and good application of ICT may make enterprises more efficient and constitute an important factor in innovation processes, or form a central element in the products supplied and services provided by the enterprise. Furthermore, we emphasize that the smart use of information technology opens for a more efficient dialogue with the market, not least in connection with the application of e-marketing and WEB shops. The course is intended to provide the students with an understanding of the problems that are important in connection with the management of IT drives that support business utilization of information technology through the implementation of an IT strategy.

The students are to learn how digital business processes are developed, improved and utilized. The students are also to learn how digital business processes work together with knowledge processes in an organization and between organizations. The students are to learn how business strategy interacts with the strategic use of IT in an optimal way for digital enterprise development.

Course content

Digital technology in organizations

• The role of digital systems in a business
• Different types of digital systems (business systems)
• Different forms of digitalization
• The digital revolution - business and technology understanding

Information systems and technology

• Information systems (digital systems)
• Hardware and infrastructures
• Technological development

Enterprise and systems architecture

• Processes, technology and people
• Standardization and integration
• Technology platforms, cloud services and ecosystems
• Business systems and system architecture
• The Internet of Things
• Data integration, interfaces and mobile devices
• Data security and vulnerability

Business development with digital technology

• Strategic, tactical and operational changes
• Situational awareness
• Business processes: analysis and change
• Data structures and information flow

Data-driven organizations

• Big data and artificial intelligence
• Insights and data-driven decisions
• Data-driven business models

Privacy and ethics

• Privacy and GDPR
• Digital dilemmas
• Sustainability

Digital innovation

• Innovation processes and uncertainty
• Alternative development methodologies
• Different project forms
• Digital service design
• Digital procurement
• Organizing for digital innovation

Digital skills

• Collaboration tools in digital organizations
• Simple coding
• Simple automation: Chatbot and Robotic Process Automation (RPA)
• Data analysis: from Excel to dashboard
• Introduction to machine learning
• E-commerce