Excerpt from course description

Business Development and Digitalisation

Introduction

In combination with BTH 1141 Bachelor Thesis, Business Development and Digitalisation (15 credits) this course will constitute a specialization of 30 credits. It will be stated on the diploma that it is a specialization. It applies to students on the Bachelor Programme in Economics and Business Administration and the Bachelor Programme in Marketing Management. The course may also be chosen by other students as an elective in their third year of study.
The specialization is intended to give the students in-depth, management-oriented knowledge and understanding of how enterprises may apply modern information and communication technology to strengthen their competitive position. Our perspective is that the right focus and good application of ICT may make enterprises more efficient and constitute an important factor in innovation processes, or form a central element in the products supplied and services provided by the enterprise. Furthermore, we emphasize that the smart use of information technology opens for a more efficient dialogue with the market, not least in connection with the application of e-marketing and WEB shops. The course is intended to provide the students with an understanding of the problems that are important in connection with the management of IT drives that support business utilization of information technology through the implementation of an IT strategy.
The students are to learn how digital business processes are developed, improved and utilized. The students are also to learn how digital business processes work together with knowledge processes in an organization and between organizations. The students are to learn how business strategy interacts with the strategic use of IT in an optimal way for digital enterprise development.

Course content

Digital technology in organizations
The role of digital systems in a business
Different types of digital systems (business systems)
Different forms of digitalization
The digital revolution - business and technology understanding

Information systems and technology
Information systems (digital systems)
Hardware and infrastructures
Technological development

Enterprise and systems architecture
Processes, technology and people
Standardization and integration
Technology platforms, cloud services and ecosystems
Business systems and system architecture
The Internet of Things
Data integration, interfaces and mobile devices
Data security and vulnerability

Business development with digital technology
Strategic, tactical and operational changes
Situational awareness
Business processes: analysis and change
Data structures and information flow

Data-driven organizations
Big data and artificial intelligence
Insights and data-driven decisions
Data-driven business models

Privacy and ethics
Privacy and GDPR
Digital dilemmas
Sustainability

Digital innovation
Innovation processes and uncertainty
Alternative development methodologies
Different project forms
Digital service design
Digital procurement
Organizing for digital innovation

Digital skills
Collaboration tools in digital organizations
Simple coding
Simple automation: Chatbot and Robotic Process Automation (RPA)
Data analysis: from Excel to dashboard
Introduction to machine learning
E-commerce

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.