Excerpt from course description

Communication and influence

Course content

  • Multimodal textual theories; rhetoric, semiotic, narratology and hermeneutics 
  • Organizational communication 
  • Corporate social responsibility (building trust and credibility) 
  • Crisis communication (handling resistance) 
  • Planning, analyzing, and producing messages (multimodal texts) 


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.