The goal with this course is to give the students competence in "how to optimize different sales processes in physical and digital stores. The learning process will emphazice the difference between digital and physical stores, and the importance that both can be required.
Sales personnel’s strategic position
Sales and Management
Sales and processes for customer and vendor
The importance of price and product sales work
The verbal and digital languages
Digital business understanding and use of digital tools
Service as a strategic tool
Planning and monitoring
Personal development and training
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.