Excerpt from course description

Value-creating sales


The goal with this course is to give the students competence in "how to optimize different sales processes in physical and digital stores. The learning process, emphasis will be placed on what winning value propositions mean for the result. And how to adapt to a constantly changing market to develop a sustainable business.

Course content

  • Value creation through winning value propositions

  • Sales and earnings are a consequence of various business processes

  • Which business processes are critical to sales

  • The verbal and digital business language

  • Digital business understanding and use of digital tools

  • Relational skills

  • Service as a strategic tool

  • Ethics function

  • Planning and follow-up

  • Presentation

  • Personal development and training


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.