Excerpt from course description

Customer Meeting


The goal with this course is to give the students competence in "how to optimize different sales processes in physical and digital stores. The learning process will emphazice the difference between digital and physical stores, and the importance that both can be required. 

Course content

  • Sales personnel’s strategic position

  • Sales and Management

  • Sales and processes for customer and vendor

  • The importance of price and product sales work

  • The verbal and digital languages

  • Digital business understanding and use of digital tools

  • Relational skills

  • Service as a strategic tool

  • Ethics

  • Planning and monitoring

  • Presentation

  • Personal development and training


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.