The goal with this course is to give the students competence in "how to optimize different sales processes in physical and digital stores. The learning process, emphasis will be placed on what winning value propositions mean for the result. And how to adapt to a constantly changing market to develop a sustainable business.
Value creation through winning value propositions
Sales and earnings are a consequence of various business processes
Which business processes are critical to sales
The verbal and digital business language
Digital business understanding and use of digital tools
Service as a strategic tool
Planning and follow-up
Personal development and training
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.