Digital Business Analysis

Introduction

Complete course description will be ready summer 2024.

One of the roles a candidate may take after completing the programme is being a digital business developer. A digital business developer helps an organization to develop and leverage from digital capabilities and align people, processes, and technology to enable value-creating growth. Examples of digital change initiatives a digital business developer is working on includes:

• Improving operational performance by the use of new or improved digital solutions and processes
• Improving customer experience
• Refining or developing business models
• Platform investments (business and systems architecture) that effects business flexibility and responsiveness (agility)

A digital business developer should be able to analyze the potential of digital technologies in these areas and present digital opportunities or initiatives to decision-makers.

The aim of this course is to develop such capabilities.

Course content

• Aligning business and technology
• Business development: tools and techniques
• Customer experience: what it is and how to analyze it
• Business processes: what it is and how to analyze it
• Business and systems architecture: perspectives on investments
• Creating and presenting a Business Case
• Who is it good for? Impact on internal and external stakeholders
• Possible, feasible, desirable. Three lenses on technology-led change initiatives