Digital Business Models

Introduction

Digitization changes the business models by which companies create value for their customers and their owners. Established companies use digital technologies to help them operate their businesses with greater speed and lower costs and, in many cases, offer their customers opportunities to co-design and co-produce products and services. Many start-up companies use digital technologies to develop new products, services and business models that disrupt the present way of doing business and take customers away from firms that cannot change and adapt. Examples include sharing services, crowd sourcing and crowd funding services. Other products and services are fully or partially digital include news and entertainment, as well as advanced AI based diagnostic and problem-solving services.

Course content

• Introduction and course overview. Digital Manufacturing
• Digital Networks
• Possibilities and limitations on the use of information in business models
• Business Model Innovation. Blockchain
• Digital Problem Solving
• Developing Digital Ecosystems