Excerpt from course description

Digital Communication and Social Networks


The course Digital Communication and Social Networks belongs to the course series Digital Business Understanding, and is part of our newly developed series of short, web-based courses for you who want to stay up to date on relevant and future-oriented subject areas. The course in Digital communication and social networking gives you an introduction to how social platforms

as technologies can trigger gains and give competitive advantages within various business functions within the company.

Course content

The digital customer journey

Social media role in business operations

The planning process

Technologies for effective collaboration

Open innovation processes

Digital marketing


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.