Excerpt from course description

Digital transformation and innovation

Introduction

The course is about how technology and digitalization affect the relationship between companies and customers. The course will focus on the consequences that digitalization have communication, retail and customer experiences. An important goal in the course is for students to understand how technology solves new customer needs and creates new business opportunities.

There are 4 main themes in the course:

  • Digital transformation
  • Innovation in services
  • Digital customer journeys and customer experiences
  • Business models

Course content

  • Digital transformation
  • Innovation in services
  • Digital customer journeys and customer experiences
  • Business models

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.