Excerpt from course description

Digitization, Innovation, and Business Models


To succeed with innovation businesses must implement a digital transformation, establish a culture for change, and develop new business models. These topics have increased in important just the last two-three years. This program gives you the tools needed and demonstrate how to use them. 

There are two mega-trends: Exponential technologies, and service innovation. With background in the understanding of these trends we focus on digital transformation, innovation culture, and new business models and platforms. 

Technologies develop in exponential speed, whether we talk about Artificial Intelligence, Internet of Things, Big Data, or Elastic Cloud Computing. Futhermore, most profits in our economies are made from services, not tangible products. This leads to a transformation in Norwegian businesses and organizations. 

The new is what we will base future national income on. This requires understanding of current and future markets. The objective of the programme is that participants shall become better able to manage business development of new products, processes, concepts and services, and thereby creating extra value for their own performance unit and company. The programme provides a thorough and concrete review of theory and practice about the iinnovation process, and how to apply this for companies and institutions in new, demanding, and changing environments.

The programme focuses on understanding current, future, and non-existing markets, and solving the varied and complex managerial challenges in the work of developing and realising new business areas and business models. Such areas include the use of new technology, new marketing channels, new organisational forms and communication media, and, not least, the development of new products, processes and services.

Business development is also about restructuring an activity in such a way that the development work will yield a sufficient financial return.
Each participant must develop a project paper that applies insights from the programme to the development or business development of an innovation that is expected to give increased profitability for one’s own company, performance unit or for a customer/client.

The program normally arranges one of its modules in the San Francisco Bay Area including the University of California at Berkeley. Because of the Covid-19 pandemic the upcoming version of the program may not have such a module - please contact BI to get updated information about this. 

Target group
The program is primarily aimed at managers and middle managers who work with strategy, business development, marketing, organizational development or IT and who want to expand their knowledge and management competence in innovation. The program is also relevant for public sector employees who work with innovation, commercialization and value creation at national, regional, or local level or who are engaged in the development of public services to the public.

Course content

Course module 1: Introduction to the fields of digital transformation, innovation, and business models
Course module 2: Development of new products, processes and services.
Course module 3: Innovation and new business models.    Course module 4: Best practice and emerging trends in digital transformation, new business models, innovation culture and new trends in Silicon Valley
Course module 5: Implementation of an adjusted business model for one's own company or performance unit


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.