Digitization opens the door to new e-commerce concepts that provide a number of new opportunities to offer goods and services to the market. To be successful, the retail business must develop e-commerce strategies that create value for customers in a cost-effective way - anywhere, anytime. The course gives students a practical introduction to how retail companies can develop and establish their e-commerce strategy where they meet their customers through digital channels in a seamless and consistent way. The course is mainly built around planning, implementation and effect evaluation of e-commerce strategy. During the course, the student must have acquired sufficient knowledge and skills to create a strategy plan for e-commerce, as well as a digital marketing plan that includes conceptual sketches for technical solutions. The student must be familiar with laws and regulations that regulate e-commerce, and be aware of ethical and sustainable issues related to e-commerce.
- Introduction to e-commerce
- Opportunity analysis for e-commerce
- Management of infrastructure for e-commerce
- Analysis of digital environment
- E-commerce strategy
- The supply chain
- Digital marketing
- CRM strategy
- Customer experiences and service design
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.