Entrepreneurship in Action

Introduction

This programme supports the students’ development of a global Startup. The programme is divided into two main modules, the first module consists of a Lean Startup development process with a practical approach, in which the students actively develop a Startup. The second module consists of a process for developing a professional business plan for a global Startup, which makes the company attractive for investors and business partners, and which secures a good strategy for growth. 　

The first part, Lean Startup, involves active participation in a development process and formulation of a written work by the students while they establish a Startup. This is a practical module, in which the student within a defined period develops a reproducible and scalable business model for starting up, with the goal of establishing and developing a company. The students follow a structured development process, in which it is important that students to continually develop, test and improve the company’s business concept. This course module therefore requires active participation, collection of data, as well as other activities outside the classroom. The students will work in teams and get interdisciplinary supervision relating to their business concept and the various factors involved in starting up a new business. The students hand in a written work that includes a Business Model for their enterprise as well as a professional justification. 　

The second part - The Global Startup Business Plan – involves active participation in a development process and formulation of a written work that the students prepare while establishing the startup. The students follow a structured development process, where they are required to participate and take part in activities, and where they receive interdisciplinary supervision on the various areas relating to setting up a new enterprise. In this part, the students will hand in a Business Plan consisting of two parts: 1) A business plan for their enterprise, and 2) a professional, theory-based justification for the business plan, which applies relevant theory and methods. The professional justification will show that the student has understood and can apply relevant theory and analysis tools.

Course content

• Value proposition
• Customer segments
• Distribution channels
• Customer relationships
• Income flows
• Activities / Resources
• Business plan
• Business concept
• Business model
• Market description
• Positioning
• Technology
• Organization
• Financing
• Key figures