Global Strategies for Emerging Markets

Introduction

In the modern global world, economies outside the traditional Western economies have become more important. The emergence and growth of the BRIC countries (Brazil, Russia, India, and China) as well as the recent decline of some of the emerging markets pose different challenges for international operations. In order to succeed globally, firms realize the need for developing strategies that are specially designed for entering these emerging markets. This course addresses the changes that the emerging markets represent for operating globally. Based on this and through working with real cases, the course takes the students through a process step-by-step on how to develop strategies for different emerging markets.

Course content

PART I  The emerging markets

• The rise of the emerging markets
• The sustainability of the emerging markets

PART II  Firms' global expansion strategies

• What makes expansion in the emerging markets unique
• The OLI framework and entry modes
• The CAGE distance framework
• Global Value Creation linking the Western economies with emerging markets

PART III  Managing multinational enterprises in emerging markets

• Adaption, Aggregation and Arbitrage
• How to deal with risk
• How to deal with differences