Introduction
This course introduces green and sustainable growth as a field of leadership and strategy. Most studies show that the more sustainable businesses are better at attracting talent, discovering new opportunities for innovation and collaborating with regulators. We spell out these links, discuss hybrid business models and explore the personal motivation and ethics of sustainability leadership. Participants will gain insight into the main differences between green economics and mainstream economics, learn how to create visions with broader purpose and set science-based targets. The course will give tools for analysing impact, the latest reporting requirements (CSRD etc) and assessing opportunities for profitable green growth. We will also discuss controversies of “greenwashing”, the circular economy and radical resource productivity.