Excerpt from course description

Green marketing and communication

Introduction

The green shift is in a new phase. The political goals (EU sustainability goals) have been set and new companies are fighting for attention on sustainable alternatives with traditional actors. Communication and marketing play a key role in the green shift. But for what reason are consumers "turning off" when you hear about climate and the environment and why is climate communication so demanding? In this course, we address psychological barriers that help explain why it is so difficult to communicate needed changes in attitudes and actions. We also look at strategies for talking about climate in ways that can motivate us to change.

Course content

I

- Climate communication and climate psychology

- Green marketing

- Communication platforms and networks

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.