Excerpt from course description

Innovation and Business Development


Innovation is to create something new and selling it on the market. The new is what we will base future national income on. This requires understanding of current and future markets. The objective of the programme is that participants shall become better able to manage business development of new products, processes, concepts and services, and thereby creating extra value for their own performance unit and company. The programme provides a thorough and concrete review of theory and practice about the iinnovation process, and how to apply this for companies and institutions in new, demanding, and changing environments.

The programme focuses on understanding current, future, and non-existing markets, and solving the varied and complex managerial challenges in the work of developing and realising new business areas and business models. Such areas include the use of new technology, new marketing channels, new organisational forms and communication media, and, not least, the development of new products, processes and services.

Business development is also about restructuring an activity in such a way that the development work will yield a sufficient financial return.
Each participant must develop a project paper that applies insights from the programme to the development or business development of an innovation that is expected to give increased profitability for one’s own company, performance unit or for a customer/client.

Programmet er primært rettet inn mot ledere og mellomledere som arbeider med strategi, forretningsutvikling, markedsføring, organisasjonsutvikling eller IT og som ønsker å utvide sin kunnskaps- og ledelsesmessige kompetanse innen innovasjon. Programmet er også relevant for ansatte i offentlig sektor som arbeider med innovasjon, kommersialisering og verdiskaping på nasjonalt, regionalt, eller lokalt nivå eller som er engasjert i utviklingen av offentlige tjenester overfor publikum.

Course content

Course module 1: Introduction to the field of innovation.
Course module 2: Development of new products, processes and services.
Course module 3: Business development of innovations
Course module 4: Best practice and emerging trends in entrepreneurship and innovation in Silicon Valley
Course module 5: Implementation of an adjusted business model for one’s own company or performance unit


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.