Excerpt from course description
- Norwegian
- ENT 3504
- 7.5 Credits
Introduction
This is a practical course where students develop their own business ideas through strategic planning and working on their own ventures. Through teamwork, the students are expected to develop strategies which detail how the venture expects to achieve a sustainable competitive advantage in the future.
Attendance in lectures and work outside of class is expected.
Course content
- Introduction
- The commercialization of business ideas
- Evaluation of market potential
- Competitive advantage
- Intellectual property rights (IPR)
- Sources of competitive advantage
- Financing
- Exit
- Business plan
- Pitching
Disclaimer
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.