This course deals with various live-based cultural experiences that include festivals, concerts, cultural institustions, opera and theaters, ballet / dance and events. The live industries produce and offer unique cultural and community experiences. This has a number of consequences for how organizations and projects operate and work in practice. These industries create live moments, and the audience must visit the event on the spot, as opposed to digital cultural consumption. The live industries are also affected by digitalization through streaming concerts and performances, through social media and digital marketing tools. The live industries are also important in other industries: Tourists travel to visit live events, and live actors are profiling and developing places.

Course content

• What are the live industries? - about what it means economically, artistically and organizationally that a cultural experience is alive
• Actors and value chains
• Value added, employment and profitability
• Public and private funding; the Ministry of Culture and the Norwegian Arts Council, cultural sponsorship, the market, etc.
• The consumer market, the corporate market and the internal market
• The audience and consumption patterns
• The possibilities and challenges of digitization for the performative live industries
• The importance of the live industries for tourism, and place development


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at We reserve the right to make changes to this description.