Excerpt from course description

Sustainable marketing

Introduction

The UN's sustainability goals contribute to the framework conditions in the public and private sector being about to change. Requirements for green growth and increased focus on sustainable products and services affect business models, services are digitized and value chains are transformed. The customers of the future are drawn to companies that want to contribute to a positive change in the world. At the same time, technology and changes in media habits affect the buying journey, and influence the questions and feelings the customer accumulates in the various phases leading up to making a decision. It places new demands on marketing that plays a key role in the green shift, by informing, influencing, giving advice and helping the customer to choose sustainable solutions

Course content

Global challenges, trends and driving forces UN Sustainability Goals - what do they mean for business? Sustainability as a competitive advantage Sustainable business models and Green strategy The role of technology in sustainable marketing Marketing in the green shift Climate communication - barriers and solutions Message development for legitimacy, increased awareness and commitment Communication platforms and social networks Ethical issues and climate risk

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.