Understanding the Digitalisation in Business

Introduction

Automation and digitalization increases in Norwegian value chains. Digitalization of goods and services leads to new and disruptive business models, which will have a major influence on and transform almost all sectors of the industry. The course provides a general understanding of how accessible digital content intervenes in key processes in business. We'll cover how businesses can utilize the available digital content as a resource to promote profitability and competitive advantage, and how an increased degree of sharing culture and big data affects strategic thinking, corporate communications, marketing and innovation.

Course content

• The digital network society: big data, the cloud and "Internet of things" - Digital economy, transaction costs, network effects
• Business models and business development for digitalized business
• Gain perspective; Management gains, rationalization benefits, organizational gains, market gains
• Social networking, web, search and consumer behavior online
• Social organizations: Involvement, communication and decision support
• Strategic Foundation: ask, listen, measure, learn
• Use of web technology in communications and marketing
• Security, law and ethics