Understanding the Digitalisation in Business

Introduction

Digital technologies such as big data, machine learning, sensors and cloud services have long since made their way into Norwegian private and public enterprises. Digitization of goods, services and processes leads to new and disruptive business models, which have a major impact on and transform most sectors of business and industry. The course provides an overall understanding of how available digital content intervenes in key processes in companies' value creation. We consider how companies can utilize available digital content as a resource to promote profitability and competitive advantage, as well as how an increased degree of interaction and sharing culture affects strategic thinking, corporate communication, marketing and innovation.

Course content

The digital online community: big data, the cloud, the Internet of Things

Digital economy, transaction costs, network effects

Technology support for value creation

Business models and business development for digitized business operations

Business applications, systems architecture and technical debt

The profit perspective; governance gains, rationalization gains, organizational gains, market gains

Social networks, web, search and consumer behavior online

Strategic anchoring, asking, listening, measuring, learning

Social CRM; Involvement, communication and decision support

Digital marketing

Security, law and ethics