The Digital Customer Experience
This course introduces digital marketing and approaches such opportunities and challenges from a multidisciplinary perspective, involving marketing, psychology, and human-computer interaction.
Why The Digital Customer Experience?
Digital technologies have changed the way in which consumers and brands interface and interact. Today we see the constant and rapid evolution of digital environments, as well as the growing availability of tools for brands to engage and interact with their customer. This has created multiple opportunities and challenges for firms associated with the way in which they understand consumers, brand touchpoints and user/customer experiences, integrated marketing communications, and market orientation, among others.
This course is relevant if you are involved with customer experience processes, interaction design and marketing.
Topics in this course include:
- Introduction to customer experiences in the context of digital marketing
- Digital multisensory marketing: The changing landscape of brand touchpoints
- Introduction to interaction design
- Final reflections around marketing organization considering digital environments
Price per course is NOK 6950, -. Payment is made upon registration.
Registration is closed.
How it works
The executive short courses are conducted 100% online. There will be discussion, interaction, and learning – in a compact format. The short courses run over a period of three weeks, with weekly 3 hours online live classes at Zoom at scheduled times. In addition to the online sessions, you will work with the online learning material and activities on the Insendi learning platform. Everything you need to complete the course you will find here. Upon completing the course, you will receive a certificate in the form of a digital badge, which can be shared on LinkedIn and your social networks.