A Scandinavian Perspective
- Bachelor level - 12 ECTS
- A variety of social and cultural activities included
- Minimum 1 year of university education required to apply
- Four-week course from 22 June to 17 July 2020
- Welcome information 20 June 2020
Included in the programme:
- Lectures on Intercultural Management from Scandinavian and Norwegian perspectives by highly qualified BI faculty members
- 4 key learning modules:
Week 1: focus on intercultural management
Week 2: institutional factors, leadership and marketing in focus within a Scandinavian perspective
Week 3: Multisensory marketing in offline and digital spaces
Week 4: cross cultural negotiation skills within a Scandinavian perspective in focus
- An Introduction to Norwegian Life and Society in cooperation with the University of Oslo – including arts, history, economy, women’s rights, politics
- Insight into Norwegian industries through guest lectures and company visits
- Social and cultural activities – including a weekend expedition, sightseeing, outdoors activities (hiking, climbing, barbecues), Norwegian film programme
About the course
In today's global world an understanding of what happens when people from different cultures meet and work together is quite essential for managers and leaders. The course is aimed at students who want to better understand the cultural differences in today’s globalised world, with its’ increased cross-border alliances, ventures and global relocations.
The course focuses on comparing Scandinavian and Norwegian cultures with other cultures in the international business arena. This context will provide the backdrop for understanding and applying research on culture, communication and management.
Students will examine how the globalisation of the economy affects leadership and marketing, as well as how we communicate in a multi-national management perspective and negotiate in a cross-cultural context within a Scandinavian focus.
The course consists of classroom lectures by highly qualified BI faculty members, case studies, group work and will give insights to Norwegian industries through guest lectures and company visits. The course will require active participation from the student and successful participants will be rewarded with 12 ECTS and a transcript from Triple Crown university, BI Norwegian Business School.
The exam consists of an individual 2-hour written exam (40%) and group creative exercise & presentation (60%).
LECTURES ON NORWEGIAN LIFE AND SOCIETY
In addition to the summer course, it is also possible for BI summer students to attend lectures on Norwegian Life and Society, which are organised by the International Summer School at the University of Oslo.
Held twice a week, these lectures are an interesting supplement to the BI summer course and will enable participants to dive into various aspects of Norwegian society. Topics covered include Norwegian history, political system, welfare state, economy, environmental issues, women’s position and gender roles, literature, and culture and identity.
Please note that Norwegian Life and Society is a 'non credit' course. However, students who attend all lectures will be given a certificate of attendance.