Course description

Research Methodology for Strategy


Students participating in this course will be guided towards the completion of a research proposal. The main aim of the course is to provide students with the knowledge and skills in order to successfully complete a master’s thesis.

The first part of the course covers the philosophical underpinnings of research in the strategy field. This includes the fundamentals of research design. The main section of the course covers both qualitative and quantitative research methods.

Course content

  • Introduction to the Research Process - philosophy of science, research proposals, research process, research ethics
  • Research Design - problems, questions, collection and design
  • Secondary Research and Analysis - literature searching, literature reviews, review articles.
  • Qualitative Research - assumptions, ideas, methodologies and methods
  • Computer-assisted data analysis
  • Qualitative and quantitative methodology, either one or combined, with a focus on the needs of designing strategy research

During the semester there will be thesis seminars to guide the students towards writing a thesis registration form. This is conducted outside the course.

Learning outcome knowledge

(i) To understand how to write a research proposal.
(ii) To gain knowledge of concepts and tools to collect and analyse data for strategy research.
(iii) To understand and appreciate the strengths and weaknesses of different research designs, methodologies and data sources.
(iv) To gain an understanding of information search strategies.

Exam organisation

  • Class participation: 35%
  • Written assignment: 10%
  • Written assignment: 55%