Course description

Advanced Persuasive Communication: Managing in the 21st Century


(Max. 30 students)

Leaders must be able to honestly and persuasively present new ideas to their colleagues, motivate them, and prepare them for change. Just as important, if not more so, leaders must listen to the responses their colleagues have to these new ideas and have the skills necessary for participation in constructive learning dialogue with them. Leaders must be able to defend their proposals and at the same time remain open to helpful criticism and suggestions. This course aims, therefore, to develop these essential communication skills for good leadership in our students. Students will draw upon theory, but this is a hands-on course, and the emphasis is upon the application of theory to relevant communication situations.

Course content

Part 1. Critical thinking: argumentation analysis, assumptions and fallacies

Part 2. Rhetoric: Ethos, logos, pathos, speech analysis, storytelling, dialogue as ethical communication.

Part 3. Mutual Learning Model: Case study – challenging dialogue

Part 4. Voice and body

Learning outcome knowledge

Specifically, students will acquire advanced knowledge about:

  • Public speaking: rhetoric, argumentation, critical thinking, debate
  • Interpersonal communication: dialogue, listening
  • Critical thinking
  • Ethical communication

Exam organisation

  • Oral examination: 60%
  • Written assignment: 25%
  • Written assignment: 15%