Course description

Internship for MSc in Strategic Marketing Management

Introduction

The internship is an opportunity to work full-time at a company during the studies. As a participant in the internship programme, you have been selected to work at a specific company based on both what the company is seeking and your Master specialization. The internship will give you valuable insights in real-world challenges in the broad area of marketing, and should help you in applying your academic learning toward increasing organizational effectiveness and growth.

Course content

Students will work for 8 weeks in a selected company and the tasks are assigned by each company. By the end of the internship the student will write a paper related to the internship. Each student is entitled to a maximum of three hours supervision on the termpaper.

Learning outcome knowledge

  • Knowledge of key practical dilemmas of the everyday work in the company
  • Knowledge of the formal management systems in the company
  • Knowledge of the workday challenges towards time and efficiency and employee development

Exam organisation

  • Written assignment: 100%