Course description

Dynamic Marketing Models

Introduction

This course is designed to enable students to design, estimate and communicate results of time series models in marketing. Special attention is devoted to dynamic systems of equations such as Vector Autoregressive and Vector error Correction models.

Course content

  • Addressing marketing problems with dynamic system models
  • Specifying and estimating dynamic system models
  • What-if and forecasting analysis in dynamic systems
  • Interpreting results in dynamic system models
  • Communicating and publishing papers on dynamic marketing problems
  • A detailed schedule with specific course topics will be distributed during the first meeting.

Learning outcome knowledge

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Exam organisation

  • Written assignment: 60%
  • Presentation: 15%
  • Class participation: 25%