This course is designed to provide an introduction to the area of interorganisational relationship research in marketing. As such, it will identify, review, evaluate and critique a variety of topics in the area of interorganisational relationship research.
The area of interorganisational relationships is rapidly becoming a broad field of study, and it is impossible to cover every topic and perspective in a single course. An attempt will be made to provide an understanding of some of the main theoretical paradigms in the area. Considerable emphasis will also be placed on strategies for conducting empirical research on interorganisational relationships.
- Introduction to interorganisational relationships
- Methodological issues
- Theoretical paradigms
- Applications to marketing
A detailed schedule with specific course topics will be distributed during the first meeting.
Learning outcome knowledge
The major objectives are to help students
(1) understand the methods and perspectives employed in the area
(2) become a more sophisticated consumer of interorganisational research
(3) identify areas for future research activity.
This course is not intended to be a comprehensive review of the literature. The required reading list is purposely restricted to a limited number of papers in order to dig deeply into each paper.
- Presentation: 10%
- Presentation and discussion: 10%
- Class participation: 20%
- Written assignment: 60%