How good are companies on service innovation and how can they become better? And what innovation policies are needed in the Nordics to spur innovation?

Associate Professor Peder Inge Furseth at BI Norwegian Business School presents the research project Value-driven Service Innovation and how they are trying to move the field of service innovation one step ahead. Senior Analyst Stephen J. Ezell from ITIF, Washington, D.C. gives you an insight in one of the projects case studies on the two technology companies Apple and Nokia.  

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