CSR is changing from being extra activities to more fundamental activities, were the firm is trying to tranform, in order to make a joint interest between societal interest and business interest, says professor Torger Reve. Watch video interview.
At the CSR Conference 2012 hosted by BI Norwegian Business School in collaboration with The Ministery of Foreign Affairs 13th and 14th of November, professor Torger Reve talks about how CSR is shifting from the traditional CSR thinking to creating shared calues.
In a roundtable debate Professor Reve together with Caroline Taylor, IBM VP of marketing, communications and citizenship in UK & Ireland, defended the corporate world. Their opponents, was represented by two of the most radical challengers to CSR and the corporate world: Joel Bakan at the University of British Columbia, one of the North America’s leading critical thinkers on challenges to the market economy and the corporation, and George Monbiot, English environmental activist, Guardian columnist and author of bestselling books on the challenges related to business and globalisation.
See highlights from the debate here: Webcast