How can the people in the north understand each other better? Gillian Warner-Søderholm explains the differences and offers insight into how we can understand nordic business culture.

Keywords: cultural values, nordic region, project globe

Reference:

Gillian Warner-Søderholm (2012): But we’re not all Vikings! Intercultural Identity within a Nordic Context.Journal of Intercultural Communication, ISSN 1404-1634, issue 29.

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