How can the people in the north understand each other better? Gillian Warner-Søderholm explains the differences and offers insight into how we can understand nordic business culture.
Keywords: cultural values, nordic region, project globe
Reference:Gillian Warner-Søderholm (2012): But we’re not all Vikings! Intercultural Identity within a Nordic Context.Journal of Intercultural Communication, ISSN 1404-1634, issue 29