Based on recent empirical studies on leadership in communication management. Professor Zerfass speaks on key challenges for communication management in 2013
Professor Zerfass has a background in business administration and communication science; he has worked in management positions for many years and is currently a professor of communication management at the University of Leipzig, Germany. He serves as executive director of the European Public Relations Education and Research Association (EUPRERA), Brussels, and is editor of the International Journal of Strategic Communication, USA.
His research and publications in the fields of corporate communications, digital and social media and measurement/evaluation of communication are based on many collaborative projects with blue-chip companies as well as on cross-national studies of the profession.