BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Big Data and Social Media for Managers
How to analyze the true impact of Big Data and Social Media on Profitability? Associate Professor Matilda Dorotic will separate the unproved buzz from the actual potential to provide leaders with tools to understand the difference.
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BI Business Review Loyalty programs: Promise or fallacy?
After many years with loyalty programs is it still a promise or is it a fallacy?
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BI Business Review A Match made in Heaven?
Tinder has been viewed as revolutionising the online dating market. Can it be used for PR and…
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BI Business Review Companies listen better to customers when times are hard
Frequent changes create conflicts in the workplace. However, some companies manage to make…
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BI Business Review 5 Trends to watch out for in 2015
The current year is coming to an end, but our researchers already have an idea what the next year…
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BI Business Review Customers who redeem their rewards in loyalty programs buy more
Both before and after redeeming a reward, the customers purchase more than usual.
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BI Business Review Consumers’ feelings towards foreign countries affect shopping habits
Consumers are happy to buy products and services from countries they love. They avoid buying…
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BI Business Review With a Little Help from Your Customers
Companies can involve their customers in developing new products and services. Ideas and products…