BI BUSINESS
REVIEW
-
BI Business Review
When Partners in Your Loyalty Program Hurt Your Business
Many loyalty reward programs add partner firms to boost customer loyalty and increase sales, but are these partnerships always mutually beneficial?
-
BI Business Review
The CEO characteristics that affect companies' performance and innovation ability
Should we hire the manager with a military background or the one who parachutes in their spare time?
-
BI Business Review
The hidden messages behind your Halloween candy
Did you believe the font, colour and packaging material of your favourite treats were chosen at…
-
BI Business Review
Boost sales - block shoppers from touching products
Understanding customer behaviour is important and recent experiments reveal a surprising message…
-
BI Business Review
Credit cards in the freezer: explaining payment problems with behavior
Has your relationship with your credit card ever turned sour? Behavioral economics reveal why some…
-
BI Business Review
3 keys for successful strategic alliances in volatile times
Few can afford to do it alone in today’s markets. Partnerships, including strategic alliances and…
-
BI Business Review
When salespeople act questionably, buyers take revenge
Hell hath no fury like a buyer scorned, according to a new study on salesperson behaviour and…
-
BI Business Review
The sound of salmon: Using multisensory marketing insights for brand reinforcement
How can premium brands further differentiate in the eyes of consumers? A study of the multisensory…