BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Multisensory packaging design
Our conception of product packaging has shifted from considering it merely as a means of protection, transportation, and conservation to a brand experience device. But how to design the ideal multisensory packaging?
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BI Business Review Does humour in advertising work?
Ads that make us laugh can also make us buy. However, new research shows that companies should favour a certain type of humour.
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BI Business Review Creating buzz before new product launches: Is it always a good idea?
Many firms aim to create buzz when launching new products. But pre-launch marketing for new…
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BI Business Review The Sustainable Challenge: Incorporating Triple Bottom Line Logic into Marketing
How can businesses include ecological action and social responsibility into its marketing efforts…
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BI Business Review What can marketers learn from chefs?
Our food experiences are some of the most multisensory events of our everyday lives. But what can…
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BI Business Review The unexpected value of beer sounds
Can sounds influence our perception of whether a beer is more or less premium?
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BI Business Review Moving from products to services: When does it pay off?
How will moving from products to services affect a company’s performance? When will a strategy of…
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BI Business Review Sweat Consumer Insight out!
How to know if your commercial or the experience you create for your customers is emotionally…