BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review The valuable art of selecting a good business partner
Making an effort is important in any relationship, but perhaps even more so in business relationships, according to a new study on relationship governance dynamics.
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BI Business Review What is the ultimate coffee drinking experience?
Last year, the global specialty coffee market was valued at more than USD 35 billion in revenue and is expected to reach USD 85 billion by 2025. We set out to discover if imagery and new technology can enhance how much we enjoy our morning brew.
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BI Business Review Three challenges when the world is your key market
From the creators of Barbie to global food conglomerate Nestlé, marketing channel management in…
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BI Business Review The rebranding riddle: What drives customers away?
From Lego to Porsche, loyal customers form strong bonds with brands and make them part of their…
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BI Business Review Prices, reviews and ratings: What makes customers say «yes»?
Does price matter? Koen Pauwels investigates where in the world consumers are most sensitive to…
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BI Business Review Multisensory packaging design
Our conception of product packaging has shifted from considering it merely as a means of…
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BI Business Review Does humour in advertising work?
Ads that make us laugh can also make us buy. However, new research shows that companies should…
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BI Business Review How do customers respond to waiting shorter or longer than expected?
Waiting is part of customers’ everyday lives. But how sensitive are customers to waiting shorter…