Advances in Marketing
BI BUSINESS REVIEW
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BI Business Review
The tiny Trump in all of us
A new study proposes why people are impolite when interacting with customer services.
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BI Business Review
Why Angelina Jolie can make you eat more insects
Not tempted by a mealworm burger or cricket energy bar? Celebrities can increase our willingness to eat insects, according to a new study.
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BI Business Review
Repetition breeds authenticity
The more you see an image, the less you think it is edited.
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BI Business Review
Using augmented and virtual reality to design impossible experiences
Pizza with Super Mario on the moon, anyone?
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BI Business Review
Preventing Online Abuse Without Upsetting Customers: Mission Impossible?
Can social activism jeopardize your brand relationships?
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BI Business Review
How to succeed with real-time marketing on social media?
Four strategies for using real-time marketing to increase your brand relevance and competitive…