BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review What can marketers learn from chefs?
Our food experiences are some of the most multisensory events of our everyday lives. But what can a marketer learn from a chef? Research shows that all the senses are crucial when it comes to developing all kinds of user experiences.
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BI Business Review The unexpected value of beer sounds
Can sounds influence our perception of whether a beer is more or less premium?
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BI Business Review Sweat Consumer Insight out!
How to know if your commercial or the experience you create for your customers is emotionally…
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BI Business Review Consumer lies in the service encounter
More than nine out of ten consumers admit that they have been lying during a service encounter.
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BI Business Review Trumping research biases
Research results can be biased when people are afraid to give honest answers. Scientists can also…
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BI Business Review Lady Gaga boosts sales when shop is full of customers
Customers spend less money shopping when the shop is filled to the brim with customers. Fast-paced…