BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Moving from products to services: When does it pay off?
How will moving from products to services affect a company’s performance? When will a strategy of growing service revenues be successful, and why? A study provides new insights.
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BI Business Review Sweat Consumer Insight out!
How to know if your commercial or the experience you create for your customers is emotionally engaging? You can measure the quantity of sweat they secrete.
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BI Business Review Trumping research biases
Research results can be biased when people are afraid to give honest answers. Scientists can also…
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BI Business Review Lady Gaga boosts sales when shop is full of customers
Customers spend less money shopping when the shop is filled to the brim with customers. Fast-paced…
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BI Business Review Big Data and Social Media for Managers
How to analyze the true impact of Big Data and Social Media on Profitability? Associate Professor…
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BI Business Review Loyalty programs: Promise or fallacy?
After many years with loyalty programs is it still a promise or is it a fallacy?