BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Sweat Consumer Insight out!
How to know if your commercial or the experience you create for your customers is emotionally engaging? You can measure the quantity of sweat they secrete.
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BI Business Review Consumer lies in the service encounter
More than nine out of ten consumers admit that they have been lying during a service encounter. Why do we lie and what are the implications for consumers and businesses?
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BI Business Review Lady Gaga boosts sales when shop is full of customers
Customers spend less money shopping when the shop is filled to the brim with customers. Fast-paced…
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BI Business Review Big Data and Social Media for Managers
How to analyze the true impact of Big Data and Social Media on Profitability? Associate Professor…
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BI Business Review Loyalty programs: Promise or fallacy?
After many years with loyalty programs is it still a promise or is it a fallacy?
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BI Business Review World Business Trends 2017
Trend video on global business trends in finance, marketing, strategy, leadership and technology…
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BI Business Review A Match made in Heaven?
Tinder has been viewed as revolutionising the online dating market. Can it be used for PR and…
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BI Business Review Companies listen better to customers when times are hard
Frequent changes create conflicts in the workplace. However, some companies manage to make…