BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Consumer lies in the service encounter
More than nine out of ten consumers admit that they have been lying during a service encounter. Why do we lie and what are the implications for consumers and businesses?
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BI Business Review Trumping research biases
Research results can be biased when people are afraid to give honest answers. Scientists can also hope for “politically correct” results. Both types of bias were likely responsible for the failure to predict Trump’s victory.
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BI Business Review Big Data and Social Media for Managers
How to analyze the true impact of Big Data and Social Media on Profitability? Associate Professor…
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BI Business Review Loyalty programs: Promise or fallacy?
After many years with loyalty programs is it still a promise or is it a fallacy?
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BI Business Review World Business Trends 2017
Trend video on global business trends in finance, marketing, strategy, leadership and technology…
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BI Business Review A Match made in Heaven?
Tinder has been viewed as revolutionising the online dating market. Can it be used for PR and…
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BI Business Review Companies listen better to customers when times are hard
Frequent changes create conflicts in the workplace. However, some companies manage to make…
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BI Business Review 5 Trends to watch out for in 2015
The current year is coming to an end, but our researchers already have an idea what the next year…