The Institute for Media and Communications Management at the University of St. Gallen will share with the project their strong background in Internet business models, technology adoption and insights into social media and mobile communications.
The St. Gallen team will take a leading position in our exploration of platforms in the sharing economy.
Vera is a PhD student and a Research Associate at the University of St. Gallen, Institute for Media and Communications Management. Her fields of research are mobile marketing, digital communication, and advertising research. Vera will contribute to Work Package four alongside Katarina Stanoevska.
Severina Müller is a research associate and PhD student at the University of St. Gallen's Institute for Media and Communication Management (MCM). She studied Sociology, Russian Studies and Criminology at the University of Zurich and the Moscow State University. Her academic interests include media psychology and effects, online and social media, digital literacy, communication of marginalized groups, cultural sociology as well as quantitative and qualitative methods.