News from BI Centre for Corporate Communication

Future Proofing Your Brand

November 26th, 2019

Together with EACD, BI's Centre for Corporate Communication invited to an insightful breakfast meeting with Marc Cloosterman. As co-author of Future Proof Your Brand and founder of VIM Group, Marc spoke on how to create and manage a brand that drives superior business value in a rapidly changing world.

A brand is an organization’s most valuable asset - Marc shared his methods and solutions for developing a brand performance strategy for the C-suite. Additionally, highlighted key indicators for creating a brand strategy that drives ROI as well as provided learning from examples of brands that are currently leading the way.