Future Proofing Your Brand

Protecting you and your brand from the slings and arrows of outrageous fortune.

BI Centre for Corporate Communication and EACD invite you to share breakfast with co-author of Future Proof Your Brand and founder of VIM Group, the Netherlands, Marc Cloosterman to learn how to create and manage a brand that drives superior business value in a rapidly changing world.

A brand is an organization’s most valuable asset whether it be the organization itself or its products.  Marc will share his methods and solutions for developing a brand performance strategy for the C-suite. He will give us key indicators for creating a brand strategy that drives ROI and provide learning from examples of brands that are leading the way.

Practical information

  • Time:Tuesday, 26 November 2019 08:30 - 10:00
  • Location:BI – campus Oslo
  • Contact:Peggy Simcic Brønn (peggy.bronn@bi.no)