Future Proofing Your Brand

BI Centre for Corporate Communication and EACD invite you to share breakfast with co-author of Future Proof Your Brand and founder of VIM Group, the Netherlands, Marc Cloosterman to learn how to create and manage a brand that drives superior business value in a rapidly changing world.

A brand is an organization’s most valuable asset whether it be the organization itself or its products.  Marc will share his methods and solutions for developing a brand performance strategy for the C-suite. He will give us key indicators for creating a brand strategy that drives ROI and provide learning from examples of brands that are leading the way.