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Event

The Future of Communications

Reflections & Discussion on the new CCO.

Friday
22
March

The European Association of Communication Directors, hosted by BI Norwegian Business School’s Centre for Corporate Communication, invites senior leaders in marketing and corporate communicators to:

Corporate Communication: A Catalyst for Organizational Success

Effective organisational communication is more important than ever before. Communicators and their leadership teams are increasingly learning how to unlock the power of strategic communication in building the organisation of the future. We will explore the role of corporate communication as a catalyst for success. Join your peers and learn from leaders, senior communicators and researchers as we discuss, among others:

  • The evolving role of corporate communication: how should communication functions be better geared up to drive success and help shape the future of the organisation?
  • Dealing with a more demanding operating environment: how are leading firms not only prepared for the future but shaping it through new approaches to stakeholder engagement and reputation management
  • Taking a stand on social issues: exploring driving success by embracing social purpose internally and externally.

Keynotes and interactive sessions with executives and corporate communication directors across multiple industries and governmental organisations, including:

  • Ulrike Haugen, Chief Communications Officer, DNV GL Group
  • Håkon Mageli, Group Director, Corporate Communications and Corporate Affairs, Orkla
  • Kjetil Undhjem, Senior Category Director Confectionery Western Europe Chocolate at Mondelēz International Zurich, Switzerland
  • Prof. Dr. Ansgar Zerfass, BI and University of Leipzig
  • Eiliv Flakne, Head of Communications, ENOVA
  • Kim Larsen, Executive Vice President, Head of Group Communications and Relations, Danske Bank
  • Katrine Mo, Chief Innovation and Marketing Officer, Tine SA
    Stein Rømmerud, Vice President and Country Director and Per Hynne, Country lead Public Affairs and Communication, Coca-Cola European Partners
  • Chantal Tregear, Leadership consultant in the Corporate Affairs and Communications Practice Russell Reynolds Associates
    Don’t miss this opportunity to gain new insights and interact with peers and experts.

Programme

  • Time
  • Title

  • Registration and networking over coffee and tea

  • Leadership Span workshop

    Chantal Tregear, Leadership Consultant in the Corporate Affairs and Communications Practice Russell Reynolds Associates

  • Break

  • The Future of Communications: Welcome & Introduction

    Alexander Buhmann, Assistant Professor and Codirector, BI Centre for Corporate Communication Torund Bryhn, EACD Regional Coordinator

  • Is the Communications profession, as we know it, dead? Reflections on the new CCOs.

    Chantal Tregear, Leadership consultant in the Corporate Affairs and Communications Practice Russell Reynolds Associates 11:30 – 11:40 Agile setups for communication departments: Best practices and a look into the future Professor Ansgar Zerfass, BI Cent

  • Agile setups for communication departments: Best practices and a look into the future

    Professor Ansgar Zerfass, BI Centre for Corporate Communication & Leipzig University

  • Interactive audience discussion with the panel

    Facilitator: Inge Wallage, Managing Director of EACD

  • Lunch and discussion

  • A Discussion: The Future of EACD

    Facilitator: Torund Bryhn, Regional Coordinator of EACD

  • Wrap up and things to come

    Inge Wallage, Managing Director of EACD