The Art of Framing Sustainability

The power of language to move people and organizations from awareness to advocacy.

  • Starts:14:00, 23 October 2019
  • Ends:19:00, 23 October 2019
  • Location:BI - campus Oslo
  • Contact:Peggy Simcic Brønn (peggy.bronn@bi.no)


Words matter. Words have the power to change the direction of society. However, some words when over-used or misused turn into buzzwords. Such has been the fate of the word sustainability.  

This is because the concept of sustainability is ambiguous, there are different purposes of measurement, and not the least there is confusion over terminology and methods.

This seminar showcases companies and organizations that are leading the way on integrating sustainability and climate action into their business strategy. It also highlights recent research from KPMG, Sustainability Hub and Luntz Global on what communication strategies are effective for gaining support for sustainability and climate change. 


At this event you will learn:

  • What sustainability strategies work and what strategies fail
  • How to avoid confusion when explaining sustainability
  • Why /How using outdated language terms is hurting your business and what to do about it
  • What words can turn a climate sceptic into a sustainability supporter


  • Time
  • Title
  • Registration and Networking over Coffee and Tea

  • Welcome from the Host, BI Centre for Corporate Communication

    Professor Peggy Simcic Brønn, Director, BI Centre for Corporate Communication

  • Introducing Today's Topics

    Per Espen Stoknes (via video link)*

    Rector Inge Jan Henjesand, BI

  • The State of Sustainability

  • Leadership, Innovation and Sustainability

    Bjørn Haugland, CEO Skift Norway

  • Sustainability in Norway 2019

    Andreas Friis, Founder and Executive Director, Sustainability Hub Norway

  • Sustainability: Moving from Non-financial to Financial

    Arne Frogner, Former CEO KPMG

  • Corporate Culture and Sustainability

    Bente Sverdrup, Director of Sustainability Gjensidige

  • Interactive Audience Discussion with the Panel

    Facilitator: Cathrine Torp, Communications Director, Norwegian Research Council

  • Break – Networking over Coffee and Tea

  • Transforming Sustainability

  • Society, Finance and Sustainability

    Thina Margrethe Saltvedt (Ph.D), Chief Analyst, Nordea - Sustainable Finance Norway

  • Sustainability Forum: Cross-functional Dialogue as a Driver for Growth

    Tyler Barrott, Member and Communications Consultant, American Chamber of Commerce in Norway

  • Integrating Sustainability

    Anders Langset, CEO of Langset AS, Winner of Shell’ s Global Zero Hero Award

  • Inspiring Sustainability

    Einar Håndlykken, Managing Director ODD Football

  • Interactive Audience Discussion with the Panel

    Facilitator: Dennis Larsen, Partner, ReputationInc

  • Break – Networking over Coffee and Tea

  • Framing Sustainability

  • Words that Work with Sustainability and How to Move a Sceptic

    Dr. Frank Luntz, Founder of Luntz Global

  • PR and Sustainability: The Power of Words

    Hans Geelmuyden, CEO and Chair of the Board, The Geelmuyden Kiese Group

  • Communicating Corporate Social Responsibility and Sustainability

    Sidsela Viken Nyebak, VP Head of Corporate Responsibility and Sustainability, Statkraft

  • Equinor to Greenpeace: The Power of Storytelling

    Inge Wallage, Owner and Founder The Butterfly Effect

  • Interactive Audience Discussion with the Panel

    Facilitator: Peggy Simcic Brønn, Director, BI Centre for Corporate Communication

  • End of Official Program

  • Networking Reception: Celebration of the Launch of Recycle CO2