Future Proofing Your Brand
November 26th, 2019
Together with EACD, BI's Centre for Corporate Communication invited to an insightful breakfast meeting with Marc Cloosterman. As co-author of Future Proof Your Brand and founder of VIM Group, Marc spoke on how to create and manage a brand that drives superior business value in a rapidly changing world.
A brand is an organization’s most valuable asset - Marc shared his methods and solutions for developing a brand performance strategy for the C-suite. Additionally, highlighted key indicators for creating a brand strategy that drives ROI as well as provided learning from examples of brands that are currently leading the way.