Centres, groups and other initiatives

The Nordic Alliance for Communication & Management (NORA)

Leveraging communication as a strategic driver of sustainable organizational performance and success in a changing world.


Upcoming Events

Save the date and join us for upcoming events. Click on the events below for more information and registration

There are not any upcoming activities scheduled.


  • Thursday, 27 February 2020 - NORA Board Meeting and Workshop

    The steering committee meets to decide over new structures for the group and develop a topical agenda focused on leveraging communication as a strategic driver of sustainable organizational performance and success in a changing world.

  • Wednesday, 19 February 2020 - Communication-Centered Perspectives in Management and Organization Studies

    In collaboration with the Nordic Centre for Internet and Society, NORA hosted Prof. Dennis Schoeneborn from Copenhagen Business School, who talked about the vantage point that the contemporary field of organization studies suffers from a theory-phenomenon mismatch crisis.


  • Tuesday, 26 November 2019 - Future Proofing Your Brand

    Together with EACD, NORA invited to an insightful breakfast meeting with Marc Cloosterman, who shared his methods and solutions for developing a brand performance strategy for the C-suite.

  • Wednesday, 23 October 2019 - The Art of Framing Sustainability

    This October, NORA invited to a discussion on effective conveyance sustainability within an organization. The seminar included valuable insights from companies and organizations that are leading the way on integrating sustainability and climate action into their business strategy.

  • Wednesday, 03 April 2019 - Introducing The Management Toolbox for Communicators

    In this breakfast meeting, Sophia Charlotte Volk showcased how to maximize the effectiveness of communication by utilizing the management toolbox. Sophia illustrated how tools provide orientation and offer templates for managing frequently occurring tasks in a routinized and comprehensible manner.

  • Thursday, 21 March 2019 - Corporate Communication: A Catalyst for Organizational Success

    Together with The European Association of Communication Directors, NORA invited senior leaders in marketing and corporate communication to discuss the importance of corporate communication within an organization.



27 November:
 Strategic Measurement and Evaluation of Communication

  • Asst. Prof. Alexander Buhmann: Putting Value in Evaluation – How to Use Measurement to Demonstrate the Value of Communication
  • Svein Inge Leirgulen, board member at Kommunikasjonsforeningen and Communications Director at Tekna: Hvordan måle og evaluere gjennom hele verdikjeden
  • Jesper Andersen, Strategic Advisor and owner of Quantum PR Measurement: How You Can Become a Measurement Jedi

1 November: 
Gassnova: Seminar for CLIMIT at BI - CLIMIT, the Norwegian research programme for accelerating the commercialisation of Carbon Capture and Storage (CCS) by financial stimulation of research, development and demonstration.

  • Prof. Peggy Simcic Brønn: En introduksjon til målrettet kommunikasjon
  • Dr. Eliane Bucher: From Informing to Engaging - Audience-Centered Communication
  • Asst. Prof. Alexander Buhmann: Realizing CLIMIT Goals Through Communication That Adds Value

25 September:
Breakfast meeting with Professor Ansgar Zerfass and Asst. Prof. Alexander Buhmann

5 September:
NORA Summit 2018

  • Speakers: Paul Holmes, Lars Erik Grønntun, Severin Roald, Ulrike Haugen, Geir Arne Drangeid and Professor Peggy Simcic Brønn

31 May: 
A New Look at Integrated Communication

  • Workshop with Professor Ansgar Zerfass and Professor Peggy Simcic Brønn


15 March:
Breakfast Seminar with Profesor Kelly Page Weber


27 October:
NORA Summit 2017

  • Prof. Peggy Simcic Brønn: NORA
  • Ole Christian Apeland, CEO, Apeland:The field of communication: 2007-2017: What has changed?
  • Catherine Torp, VP Communication, DNV GL: Measuring up? The quest of the “wholly grail” of performance measurement 
  • Kristin Welle-Strand, Communication Director and Kjetil Svorkmo Bergmann,  Senior Advisor, Innovation Norway: Conventional communications meets unconventional CEO 
  • Ole Petter Syrrist-Leite, Head of Communication and Public Affairs, BI: The Power of We 
  • Håkon Mageli, Group Director Corporate Communication and Corporate Affairs, Orkla:Sustainability towards 2020
  • Florence Ranson, Director of Communications, FoodDrinkEurope, co-founder European Association of Communication Directors, chair European Excellence Awards: Back to the Future: What's in My Crystal Ball?
  • Torund Bryhn, Director of Communications & Government Relations, Gassnova: Moving Beyond Acronyms  


10-11 November:
Norway's first PR and Corporate Communication Measurement Summit.


20 September: 
Half-day seminar: "Corporate Communication: The Nine Commandments of Excellence". Professor Ansgar Zerfass.

31 May
Breakfast meeting: "The Visual Art of Communicating".

  • Dr Sebastian Kernbach, lecturer, consultant, and visual coach in the area of Knowledge Visualization and Visual Thinking, University of St. Gallen, Institute of Media and Communication Management. He has been Manager for Marketing and Communication at Xerox, Head of Branding at a Swiss start up a consultant at Interbrand. Dr. Kernbach is the founder of the Visual Collaboration Lab and a member of the Organizing Committee of the International Symposium on Knowledge Visualization and Visual Thinking.


8 March: 
Breakfast meeting: "Hva kan en retorisk analyse fortelle oss om norske kommuners hjemmesider?

  • Bli med oss å diskutere aktuell norsk kommuneretorikk om folket". Associate Professor, Maria Isaksson, leader BI’s Bachelor of Management in Rhetoric, Communication and Management


15 October: 
Book launch breakfast meeting - 'Meet the Authors of Norway's Most Comprehensive Book on PR'.

1 - 3 October: 

Euprera Conference 'THE MANAGEMENT GAME OF COMMUNICATION' How PR/Corporate Communication Supports Organizations and What Communicators Can Learn from Management Disciplines'.


10 March: 
Breakfast meeting with Christian Fieseler, Associate Professor BI - 'Inspiring Your Workforce Through Collective Storytelling'.

10 February:
Breakfast meeting with Eliane Bucher, Director, Social Media, Migros - 'Making Social Media Integrated, Relevant and Consistent Again'.


24-25 September: 
Corporate Communication Executive Summit at Kleivstua - 'The Future of Corporate Communication in Norway'.


10 October: 
Using Conflict to Build a Media Agenda for Health Issues, Lunch meeting with Professor Glen T. Cameron.

19-20 September:
Corporate Communication Executive Summit at Kleivstua.

18 June:
Lunch meeting with open and informal discussion on Reputation, Responsibility and Stakeholder Support in Scandinavian Firms:

  • Devolping a Scandinavian CSR index and introducing the Norwegian CSR index. Based on a paper soon to be published in Journal of Business Ethics, Professor Peggy Simcic Brønn presented a comparative study of the perceptions of CSR performance by Scandinavian firms and the development of a Scandinavian CSR Index based on the work of Professor Brønn and Associate Professor Deborah Vidaver-Cohen of Florida International University using Reputation Institute's RepTrak data in Denmark, Sweden and Norway. Professor Brønn also introduced the Norwegian CSR Index using 2013 RepTrak data.
  • Maria Gjølberg: CSR i Norden - Hvor er vi?
  • Peggy Simic Brønn: Reputation, responsibility and stakeholder support in Scandinavian firms: A comparative analysis

15 March:
A Strategic Approach to Using New Media for Internal and External Communication.
Workshop with Dr. Keri Stephens, University of Texas.


16 November: 
CSR & Communication

13-14 September:
Communication Executive Summit at Kleivstua with Professor Cees van Riel - The Alignment Factor (article in Kommunikasjon)


21 August:
Breakfast with Professor Ansgar Zerfass - Future Development in Strategic Communication

7 June:
Angela Sinickas - Helping Leaders Excel at Comminication

27 March:
Dr. Keri Stephens - Communicating with New Media for Internal & External Stakeholders. Breakfast meeting with Gullkorn nominees in the category "Årets virksomhetsprofilering"

  • Elkjøp Nordic and Burson-Marsteller with "Vi holder det vi lover"
    Selvaag Bolig og Apeland with "Bolig nr. 50 000"
  • Tøcksfors Handelspark og InvolvePR with Grensehandel/åpning av handelspark.
  • Winner in the category was Elkjøp Nordic and Burson-Marsteller.
  • Breakfast meeting with Professor Ansgar Zerfass - Future Developments in Strategic Communication
  • Angela Sinickas - Breakfast meeting with Gullkorn nominees in the category "Årets virksomhetsprofilering".


7 November: 
Breakfast meeting with Gullkorn nominees in the category «Årests virksomhetsprofilering».

  • DnB NOR and Gambit, Hill & Knowlton for "Ungdomsbanken."
  • Statoil and Gambit, Hill & Knowlton for "Teach First Norway."
  • Hafslund and PR-operatørene for "Barnas Miljørapport" and "Hafslund Miljøfestival for Barn."

15-16 September: 
NORA research summit at Kleivstua.

2 February: 
Breakfast meeting
Samfunnsansvar og ISO 26000 - et nytt verktøy for kommunikatører og kommunikasjon.

3 November: 
Breakfast meeting with this years Gullkorn finalists in Corporate Communication

29-30 September: 
Communication Leader summit

  • For Norwegian communication directors by invitation only. full day and evening of learning and networking starting with lunch on the 29th. The topics this year are integrated communication and innovation through social networking presented by DnBNOR and Orkla. The cases will provide the basis for discussion by researchers and participants.

15 September: 
Breakfast meeting "Kan tillit måles? Hvordan skaper tillit?"

9 September: 
'Bokbad' members meeting in Oslo, Akershus

  • Theme: "Virksomhetens stemme" written by Øystein Bonvik in cooperation with the Centre's director, Professor Peggy Simcic Brønn.

10 June: 
Breakfast meeting, BI Norwegian Business School, Oslo.

  • Theme: How to get the most out of your IABC membership.
  • Host: Associate Professor Peggy Simcic Brønn.
  • Speaker: IABC Senior Vice President for Global Membership Development, Lee Anne Snedeker.

25-26 May: 
Seminar on Organizational and Corporate Communication Research in Norway. BI Norwegian Business School, Oslo.


21 October: 
Seminar, 25 Years of PR Education in Norway

  • Professor James E. Grunig
  • Professor Øyvind Ihlen
  • Professor Joep Cornelissen


23-25 September: 
Ashridge Conference, Ashridge Business School, UK 

  • Theme: Communication Metrics. 
  • Leader: Dr. Jon White

24 June:
Breakfast Meeting: An open forum on the role of financial institution communicators in the current financial crisis

19 May: 
Research conference on organizational and corporate communication. A discussion on the future of communication research and education in Norway. 

  • Program leaders: Associate Professor Peggy Simcic Brønn, BI and Arild Wæraas, University of Tromsø. Click here for a copy of the program.


5 February: 
Breakfast Meeting: Results of Corporate
Communication Benchmark Study of DN200 Firms.
Click here for a copy of the report.


9 December:
Lunch meeting: Professor Mary Jo Hatch
Topic: Aligning Organizational Culture and Organizational Identity

5 November:

Breakfast meeting: Professor Cees van Riel, Rotterdam University
Topic: Stimulating Strategically Aligned Behaviour among Employees

17-19 September:

Ashridge Conference, Ashridge Business School, UK
Leader: Dr. Jon White