Corporate Communication: A Catalyst for Organizational Success
March 21st & 22nd, 2019
Together with The European Association of Communication Directors, the centre invited senior leaders in marketing and corporate communication to discuss the importance of corporate communication within an organization. The conference featured a diverse selection of speakers from companies like Coca-Cola, Enova SF, DNVGL, Orkla, Mondelēz, TINE SA, Danske Bank SA og Russell Reynolds Associates.
The varied array of insights provided a solid basis for interesting discussions about how corporate communication serves as an important tool for organizational success. Among the featured keynotes were unlocking business value through strategic corporate communication, marketing and corporate communication as purpose-led partners, communication as a strategic driver in times of crisis as well as transforming the Corporate Communication Function to meet the future demands of the Leadership.
The following day, the centre invited to further discussions on the chief communications officer of the future. Speakers Chantal Tregear and Ansgar Zerfass explored how the communication profession has changed and will look in the future, as well as how to work effectively as a communication department.