Department of Marketing

The Department of Marketing’s vision is to educate market-oriented leaders for the modern economy. Focusing quality, relevance and research driven teaching in all our programs our students will work for the best companies.


We offer eminent education in marketing at all levels:

Students are encouraged to spend time abroad at one of our 50 excellent partner universities. We foresee that our students start their career in the Department of Marketing and later progress toward general management positions. This requires an in depth knowledge in marketing, an understanding of leadership and finance in order to deliver theory and data driven decisions.

Head of Department, Professor

Bendik Meling Samuelsen

Department of Marketing


Head of Administration
Sissel Berg

Administration: +47 46 41 02 02


BI Norwegian Business School
Nydalsveien 37
N-0484 Oslo

Switch board: +47 46 41 00 00



The Department of Marketing has its research focus within three areas:

  • Marketing Strategy
  • Consumer Behavior
  • Marketing Modeling

The Department of Marketing is known for its highly educated staff, active research agenda resulting in international publications, and pedagogy at an international level. We welcome ambitious international students.


Meet Professor Line Lervik-Olsen

She is an expert in the fields of service marketing and service innovation.

Business Review

Unhealthy waiters make you choose unhealthy food

The waiter’s appearance may determine whether you choose healthy or unhealthy food – without you even being aware of it.



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