Winter Issue of 2017

Table of contents

Self-Tracking At Work - A Healthy Idea?

DIGITAL COMMUNICATION 

Social Top Leaders
by Peggy Smicic Brønn

Successful Use of Technology in Communication
by Peggy Simcic Brønn, Alexander Buhmann, Ragnvald Sannes and Øyvind Torp

REPUTATION MANAGEMENT 

Measuring Country Image in 4D 
by Alexander Buhmann

MEDIA 

Knuser Facebook Lokalavisene? 
by Ragnhild Kristine Olsen 

Tabbe Med Digital Radioreform? 
by Tor Bang

EMPLOYER BRANDING 

Self-Tracking at Work – A Healthy Idea?
by Kateryna Maltseva and Christian Fieseler  

INTERNAL COMMUNICATION 

Effective Internal Communication 
by Peggy Simcic Brønn

Ledersnakk som Lønner seg
by Ander Dysvik

KNOWLEDGE AND IGNORANCE 

Can Ignorance Be a Resource?
by Tore Bakken and Eric Lawrence Wiik

EFFECTIVE WRITING 

Seks Skjulte Skrivefeller
by Audun Farbot

BI’S CENTRE FOR CORPORATE COMMUNICATION
– 10TH ANNIVERSARY 

Shaping the Future of Corporate Communication in Norway
by Peggy Simcic Brønn

2007-2017: Ti Forandringer i Kommunikasjonsfaget 
by Ole Christian Apeland

Measuring What Matters 
by Alexander Buhmann

STUDENTOPPGAVE 

Hvordan Gjenvinne Regjeringsmakten?
by Espen Nergaard Ruud og August Freyvoll 

Winter Issue 2017

PDF Version of the magazine

In this issue, we challenge the proposition that all leaders should be engaged in social media and we offer some advice on how technology should be integrated into communication planning.

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