News - Nordic Centre for Internet and Society

Two Papers Presented at AOIR 2017, 18th – 21st October, Tartu

Gemma Newlands - 23rd October, 2017

The Nordic Centre for Internet and Society was well represented at this year’s Association for Internet Researchers Conference, with two papers presented on the business of Instagram’s sponsored posts and online political participation.

This year’s AOIR conference, held in Tartu, Estonia, welcomed over 350 leading Internet researchers from 29 countries. Researchers discussed their work on a range of topics, from critical data studies, to political communication online, to the future of AI and automation.

The first of the Nordic Centre’s two papers, presented by Gemma Newlands, looked at the emergence of ‘Influencer Marketing’ on Instagram, a leading platform for image-based sharing. Gemma presented the results of an empirical mixed-methods study reliant on user-generated data. The paper was well received, particularly with regard to her in depth discussion into ethical research practices.

The second of the Nordic Centre’s two papers, presented by Christoph Lutz, looked at the role of social media escapism in online political participation. This paper was also well received and its data-driven approach provided a welcome interlude to the numerous more conceptual papers on offer at AOIR this year.

Both papers will appear in Selected Papers of Internet Research (SPIR), an open access collection of papers in the coming months.