In her latest contribution to the field, Nordic Centre member Sandra Cortesi shares her observations as to why she believes it can be valuable, from a more normative to a very practical point of view, to include youth within a company. She also demonstrates what meaningful youth engagement might look like in practice.
As part of the publication, Sandra Cortesi reflects on the following four questions:
- What is the added value of engagement for youth?
- What is the value of youth engagement for the company?
- What makes the engagement (or parts of it) valuable for participating employees?
- To what extent does youth engagement benefit a product (e.g., a consumer product, campaign, business strategy) or multiple products?
In addition to sharing findings from research, Sandra Cortesi highlights practical knowledge gained from engaging youth within the “Youth Lab” hosted by a prominent Swiss media company.
The report “15 Ways to Engage Youth Within Your Company and Why You Should Do It” can be accessed here.
About the author:
Sandra Cortesi is an Adjunct Researcher in Communication at the Department of Communication and Culture at BI, and a member of the Nordic Centre. She’s also a fellow at the Berkman Klein Center for Internet & Society at Harvard University, and a Senior Research and Teaching Associate at the IKMZ at the University of Zurich. You can learn more about her work at sandracortesi.com.