In our new article in the Journal of Management Inquiry, we together with our colleague Hannah Trittin from the Leuphana University, debate the strategic application of game elements to corporate messaging regarding societal and ecological concerns.
We propose that gamified corporate social responsibility (CSR) communication is potentially well suited to create attention and involvement for corporate CSR initiatives. However, we argue that many gamification applications undermine their purpose and increase stakeholder suspicions about CSR. By debating the potential benefits and risks of gamified CSR communication, we aim to open the scholarly debate on the appropriateness of gamification in CSR. The article is available here:
https://journals.sagepub.com/doi/abs/10.1177/1056492618790920